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A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

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Small Business Owner’s Personal Touch Helps To Compete With the Big Guys

Small Business is the backbone of this country. I shudder to think what our economy would be like without small businesses providing jobs and tax revenue in every city and town in the U.S.

Many years ago, I worked with a woman who grew up near Louisville, Kentucky. One day, over lunch, we were reminiscing about our teenage summer jobs. Hers was working at her grandmother’s pizzeria.

“Does your grandmother still make pizza?” I asked.

She shook her head. A Papa John’s opened directly across the street. Grandma couldn’t compete with its lower prices and broader delivery area. Once Papa started taking orders online, it was all over. Grandma shut her doors and retired.

Don’t Let the Big Guys Sneak Up on Your Business

Don’t get me wrong. I don’t dislike Papa John’s pizza; it certainly tastes better than some of the other national chain pizza. But it was sad to hear how my colleague’s grandma was quashed by a growing chain.

Do you worry this could happen to you? Are you challenged by the proximity of a national chain with more money to innovate and undercut you? Do you feel like the playing field is tilting away at greater angles?

Don’t despair. Fight back with what makes you unique to your customers and reminding them about it-your understanding of their unique needs, and the fact that they are people, not accounts. Stress the importance of supporting local business, and practice what you’re preaching!

Every year, American Express sponsors a Small Business Saturday that usually follows Black Friday. If this or a similar campaign is in your community, join it.
Shop at local stores as often as possible. Resist big box stores except for items that really aren’t available anywhere else. When you shop at local places, you learn more about the local business community and who knows, you may gain new customers directly or by referral.
Redouble your customer service efforts.
The last bullet is very important. The big chains do emphasize customer service but you can stand out because you and your employees actually know your customers, assuming your turnover is lighter than the average Wal-Mart’s.

Sometimes you have to say this a little forcefully, particularly when the competition is much cheaper or even free. Ask your friends to stop Liking free website building services, for example; while they may be free, the sites are rarely attractive or particularly useful. Legitimate businesses don’t sell a one-size-fits-all approach. But like you, they take the time to create customized solutions.

Always remember this, “People do business with people, not businesses.” Probably the greatest advantage the small business owner has over the “Big Guys” is the business owner himself or herself. Take the time to come out from your office and meet your customers. Show some personality in your social media posts. People tend to know the name of the small business owners they frequently do business with. Anyone know the name of the CEO of Home Depot? If so, let me know in the comments below.

Look for Small Business Resources

If money is a growing issue, I can understand. It’s been difficult for small businesses and entrepreneurs to get loans. Banks continue to sit on piles of money and have given many of us the cold shoulder.

More options are surfacing for small businesses that need to upgrade equipment, move to better locations, or simply need access to credit in order to respond to unexpected events. Here are few trends I’ve noticed:

Crowdfunding is set to take off even if the SEC is slow to release rules about who qualifies for equity funding. Colorado and Arizona recently passed legislation allowing non-accredited investors to buy SMB stock or invest in them ($5000 in Colorado and $10,000 in Arizona).
Online loans from companies like Kabbage, Accion, IOU Central, OnDeck and Can Capital often talk about determining small business’ loan worthiness. These companies may be great sources of capital, but you want to look closely at the actual cost of the loan. Be sure you understand the interest rate and the loan origination fees, if any.
Mobile providers are abandoning long-term contracts after T-Mobile ended them in 2013. Many are setting up small business centers to cater to this previously overlooked segment.
Use tools developed for small business to help with your marketing and streamline your efforts to grow. Companies like Constant Contact and HubSpot really have the small business owner’s back.

Of course, there’s always Shark Tank. Many businesses that don’t get an offer still benefit from the free publicity!

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

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